From Detroit to Maranello— Ford v. Ferrari JCC*
*(Joint Crisis Committee)
FORD:
The year is 1965, and Ford is preparing for battle on the racetrack. It’s been two years since the humiliating failure of the company’s attempt to acquire Ferrari, and Henry Ford II remains as incensed as ever. With Ferrari fresh off yet another victory at the famed 24 Hours at Le Mans, it falls to this committee to oversee the Ford Motor Company’s audacious bid to challenge its European rivals for next year’s title. The task is a daunting one; Ferrari has the edge in several key areas. Having remained dominant in the racing world for years, Ferrari is unrivaled in terms of its experience and legacy. Ferrari race cars are designed and crafted by small, tightly knit teams, with entire sections of the machines often being assembled by single, highly-experienced engineers. Made with essentially the same design philosophy as a good mozzarella, Ferrari race cars are a far cry from the huge factories and multi-stage supply lines that define Ford’s manufacturing processes. Ford’s team, consisting itself of company executives, top engineers, and renowned drivers, is rag-tag by comparison, and must blaze its own trail to victory. In the end though, this whole effort still comes down to business, and it will be the further responsibility of this committee to ensure that this project gives Ford the kick it needs to turn around a multi-year sales slump.
For some in the committee, this is a bid for fame and glory. For others, it’s about sales. For Henry Ford II, it’s about trying to seem different from his grandfather. Whatever the motive, the year of races ahead, from Sebring to Daytona, and ultimately to Le Mans, are make-or-break for this team. It will be up to each of you to overcome the divides and differences within the committee, and bring the Ford Motor Company to victory.
FERRARI:
In 1966, Ferrari was the undisputed top-dog of the motorsports world. With five consecutive 24 Hours of Le Mans titles under its belt, Enzo Ferrari is looking to the members of Scuderia Ferrari to deliver him yet another of the best race cars in the world. However, with the financial trouble that the company has been facing, Ferrari can no longer rest on its laurels. Or, as it seems, Enzo’s money. As the threat of American-made sports cars dominating the racing world looms, Ferrari cannot afford a sub-par performance at the 24 Hours of Daytona, the 12 Hours of Sebring, or, most importantly, The 24 Hours of Le Mans. It will be up to delegates in this JCC to lead Ferrari towards glory once again, bringing innovative and new ideas to the company through racing, engineering, marketing, and through its corporate body. With a new decade approaching, delegates will be tasked with making a sports car better than has ever been seen on the racing circuit, while preventing Ford from doing the same.
The threat of Ford is very apparent: It is a larger company, a more efficient company, and most importantly: It has something to prove to the world. Ferrari will need to do all that it can to show that it still holds the power of motorsports at its helm. All the while, Italy and management will change around them, prompting Ferrari to consider whether their current model, built on excellence and Enzo as the sole decision-maker, will survive in a modern-day filled with progressive ideas, new FIA regulations, and corporate sponsorship. Will Scuderia Ferrari rise to the pressure, or will they (quite literally) crash and burn? Facing long hours, rainy conditions, and burning-hot engines, Ferrari will be put to the ultimate test: A win at the 24 Hours of Le Mans is not just desirable, it’s a necessity.
The Dais is excited to meet all of the delegates at SSUNS 2021!
If you have any questions regarding the committee, please feel free to email us at crisis@ssuns.org
Your Dais:
Jake Reed
Crisis Director
Ford:
Phillip Bligh
Chair
Ferrari:
Ioanna Tzima
Chair
Karina Vandenhoven
Assistant Crisis Director