Committee Description

POP… PSSSSH… Enjoy a delicious can of Pepsi? Or was it Coke? The year is 1985, and the two giants of the soft drink world are about to clash in a battle of marketing brilliance, savvy executive decisions, and sugary goodness! The Coca-Cola Company, the larger and more renowned brand, has just launched the disastrous redesign of their flagship drink, “New Coke.” Meanwhile, PepsiCo has been making waves with successful marketing campaigns like the Pepsi Challenge. But will that be enough to overcome Coca-Cola’s stronghold on nostalgia? This clash will take both companies to every corner of America—from the Super Bowl to people’s fridges... and sometimes, well, sip happens!

If you have any questions, feel free to contact Rian Reichel at crisis@ssuns.org